Creating a Winning Proposal

In today's competitive business environment, ability to write a compelling proposal could mean the life, or death, of a business. Winning a project requires not a competitive rather a compelling strategy. This course is designed to take you through the process of differentiated thinking for developing winning proposal.

This course covers:

An Overview of Procurement Process
Capture Team Management
Pre-Planning & Win Strategies
Analyzing RFTPs and Other RFX
Pre-Proposal Activities
Proposals Development & Submission
Post Proposal Activities
Negotiation & Contract Award
Project Management Hand-Over


Participants will gain knowledge to:

  • General Procurement Principles
  • Project pipeline & Capture Team Strategy
  • Effective Proposal Development Process
  • Analyzing Competitors’ Strategy & Teaming
  • Creating Differentiators as Compelling Strategies
  • Understand the evaluation process
  • Ways to negotiate
  • Handing over to project management upon award

Who Should Attend:

General Constructors, Sub-contractors, Suppliers, Engineers, Designers, Architects, Consultants, Bid/Proposal Manager, Subject-Matter Experts.

Nov. 28, 2019 (one-day seminar)
TCA, 70 Leek Cresc., Richmond Hill
Thu. 8:30am – 4pm
Balarama Iyer
TCA member:
$250.00 + HST
$350.00 + HST
INSTRUCTOR: Balarama Iyer

BalaRama Iyer, a global multi-sector market leader with over 30 years of capital projects development and delivery experience, under diversified procurement models. BalaRama is also a “strategic enabler” of marketing strategies (G2M, C2M and MsM) for enhancing market share and new clients’ acquisition. BalaRama’s market knowledge i.e., market intelligence, competitors’ analysis, clients’ acquisition, partnering & channel strategies and stakeholder management, allowed him to dwell in over $50B capital projects, in both public and private-sector capacities, since 2008.

With his diversity in program development and delivery, BalaRama serves as a Director of Alternative Delivery at WSP USA and acts as a Deputy Project Director for California High-Speed Rail Project, representing the Authority for the design-build contract of 65-miles section in the Central Valley, California.