Strategic Planning: A Practical Guide for a Profitable Construction Company


When you build something, you need to have a building plan. As it is with buildings, so it is with businesses. If you are interested in growing your construction business, you need to make sure that you have a good business growth strategy. This is the only reliable way of ensuring that your construction business will not just survive, but thrive, in a competitive field.

For that growth, you need a strategic plan to make better than average profits, expand your capacity, ensure success and build a better company. We will develop a strategic plan that does just that in this one-day, hands-on course by going through all the steps to create a comprehensive 3-year strategic growth plan.

Participants return to their workplaces not only with the knowledge from the course and the course manual, but with access to downloadable templates of all the forms and worksheets necessary to develop a Strategic Plan to Grow their company.


SWOT Analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Matrix

Strategic Growth Plan

  • Framework for success
  • Initiates actions
  • Emphasizes strengths and opportunities

Annual Business Plan

  • Executive summary
  • Mission statement
  • Objectives
  • Market analysis summary
  • Strategies and Implementation
  • Financial assumptions
  • Financial schedules

Financial Plan

  • Annual projections
  • Budgets
  • Monthly P&Ls and KPI’s
  • Monthly gross profit reports by project
  • 12-month cash forecast
  • 3-year profit projection
  • 12-month balance sheet forecast


  • Initiating a SWOT review
  • Creating actionable strategies
  • Creating a comprehensive financial plan
  • Using financial reports to measure progress
  • Assessing your company’s health
  • Creating a comprehensive business plan
  • Crafting a Strategic Growth Plan


  • Identifying opportunities for growth
  • Establishing priorities for growth
  • Identifying weaknesses
  • Identifying lack of resources
  • Writing a business plan
  • Preparing one and three-year financial plans
  • Developing and implementing a Strategic Growth Plan


  • Every manager can benefit from this course
  • Owners
  • Department and division managers
  • Project managers and coordinators
  • Field supervisors
  • Estimators
  • Administrators
  • Senior accountants and controllers
Mar. 16 & 17, 2021
Tue. & Wed. 8:30am – 12pm
Live Webinar
Wayne Newell
TCA member:
INSTRUCTOR: Wayne Newell

Wayne served in senior financial leadership roles throughout North America and the Caribbean for over 35 years. His experiences and expertise has helped owners, managers, employees and businesses grow. In this seminar, he discusses specific techniques, methods and strategies used to help contracting companies increase profits, control and/or reduce costs and improve cash flows.